Kickstarter just killed its new mature content rules
May 19, 2026
Last week, we noted Kickstarter's new content guidelines which had some pretty weird new additions, including a prohibition on "sexual wellness products that are not designed for insertion or penetration and are not marketed primarily for sexual gratification." Those rules have now been eli
minated and the company has restored an earlier version of its guidelines.
In an apology letter issued today from COO Sean Leow, Kickstarter confirmed that the new rules were influenced by the payment processor Stripe:
The updates to the rules were primarily driven by requirements from our payments processor, Stripe. Stripe operates under its own legal …
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